LinkedIn has announced the launch of LinkedIn for iPhone version 3.2, which the company says makes it easier to stay up to date and find important changes happening in your professional network.

The app comes with some changes to how LinkedIn displays profile updates from connections. You can see more info about what changed from All Updates or Profiles.

You can also tap on your connection’s name from a profile update to go to the top of their profile, or tap a section to jump to it. The app will also now inform you when your connections add a Twitter account, change their address or phone number, or add their birthday.

“One of the most commonly used features in our current iPhone app is viewing who you have in common with another LinkedIn member,” says LinkedIn’s Chad Whitney. “It’s a great way to build out your own network, and it’s also useful when you’re meeting someone new and need to know more about them to help start the conversation.”

“You can now see how many people you have in common right from the main profile screen,” says Whitney. “We’ve also created a single view that lets you quickly switch between viewing who you have in common and viewing their full connections list.”

Finally, the app is optimized for the iPhone’s Retina Display, featuring new icons and images.

Whitney says LinkedIn will have some “great things” coming in October and November that the company is excited about.

Gooogle announced today that it has made a change to its algorithm that is supposed to make it easier to find multiple pages from a single site.

“For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site,” says Google software engineer Samarth Keshava. “Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.”

“We’re always reassessing our ranking and user interface, making hundreds of changes each year,” adds Keshava. “We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.”

This change may prove to be helpful for a lot of searches, but they could still do more in this area if you ask me. For exmaple, they could rank tag pages (commonly used on news sites and blogs) as top results for appropriate searches.

Google has announced the launch of new AdWords Alerts and more options in Custom Alerts in Google Analytics Intelligence.

If a user has their Analytics and AdWords accounts linked, Intelligence will provide important changes in AdWords campaigns performance within Analytics.

“So, in addition to the alerts you are used to getting, such as time on site and revenue, you’ll now receive alerts about your AdWords campaigns and the traffic they are bringing to your website,” Google explains. “You might already be familiar with custom alerts in Google AdWords, which alert you when important changes you specify happen in your account. With AdWords alerts in Analytics Intelligence, you benefit from automatic detection of significant changes, with no extra work for you to configure these yourself.”

“For example, you might see an alert if the CTR for one of your campaigns increased unexpectedly,” Google adds. “Or you might find that revenue from one of your destination URLs has dropped significantly from the week before. In both cases, you didn’t need to know ahead of time what to look for. These important changes are automatically detected and brought to your attention.

With Custom Alerts, Google has added options in the Alert conditions drop downs, like goals you’ve configured (with their actual goal names). There are also now e-commerce and AdWords metrics, more traffic sources, and more content page metrics.